![]() ‘Ads should accurately reflect the content of a game, or make it clear when the imagery shown is not part of the actual gameplay. ![]() Toby King, of the ASA (Advertising Standards Authority), tells .uk: ‘We have strict rules around the advertising for video games. ![]() ‘The confronting nature may mean some people have difficulty forgetting what they have seen.’Įngagement goal perhaps achieved, but in the same breath, there are standards to uphold. ‘Some people may look away (flight) whereas those who experience a freeze response, and feel incapacitated by their emotional reaction to it, may be unable to look away. Outrage and shock do have the potential to make us look at something and remember it for longer.Ĭaroline Plumer, psychologist at CPPC London explains: ‘Outrage or shock can trigger our stress hormones, in turn setting off our flight, fight or freeze response. ‘I sure hope not,’ they add, ‘being that the Pixelberry Studio workforce was around 50% women – which is much higher percentage than any other studio I’ve worked for – so I’d expect that they wouldn’t intentionally ask for that.’ Shock factor They also disclosed that adverts were created by an external company, and they weren’t sure whether sexism featured in the design briefs. A screenshot from the game Chapters: Interactive Stories showing a woman who’s experienced domestic violence (Picture: Facebook)
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